The two days seminar few days ago has been a successful meeting for C-SAN Futures project. The core team of the seniors researchers from Norway,Sweden, Kenya, South Africa and China came together to discuss, organise and elaborate the future strategies for translating knowledge into action. The discussions were joined by an interdisciplinary group of researchers and designers outside the network team. People from informatics, ethnology, film, systems design, and sustainable humanitarian development contributed with their ideas, proposals and energy in order to develop a better understanding and further working plan on climate change and the role of design within this topic.
What’s real anyway? We live in a world with wars, mass migrations and strategic ploys for influence and occupation. This summer VR boomed, and drones flew military sorties and interrupted commercial carriers. AI and robotics were topical on the BBC. Chinese stocks plummeted. The words Volkswagen and emissions now have a different sense.
This research seminar primarily explores radical approaches to pressing matters of climate change, the transformative potential of design and new strategies for making and research. As a continuation of discussions held at different events and projects, design scholars have for a while been talking about the urgent need to widely advocate a more general approach and critical approach to Sustainable Design. This seminar takes this up directly.
Customer experiences have for a time now been recognized as the new arena for building competitive advantage, and the role of design in enabling these experiences has been acknowledged. Yet, one topic seems to be elusive in the current discussion about customer experience: What is the experience that the organization wants its customers to have? As it is further explained in the theoretical section of this text, it is proposed that this experience should be a direct expression of the brand, one in which the customer’s, employee’s and organization’s perspective combine to play a role in defining the Brand Experience Proposition.