AHO Logo

Service Design Leadership

Publications (4)

2011

Article

The strategic use of service design for leaders in service organizations

There is a growing interest among scholars, practitioners and organizations as to how design may benefit management, particularly when this happens in a service context. In this exploratory qualitative study, I investigate such a multi-disciplinary intersection with the aim of better understanding how service design may be of value for leaders in service organizations on a strategic level... Read »

2009

Conference paper

Service design leadership

The service sector is now the dominant part of many western economies – and seems to be growing in importance. To differentiate their offerings, service providers need to be innovative to meet conscious and unconscious user needs... Read »