A year the YOUrban project released the film ‘Immaterials: Light painting WiFi’. Since then the film has been viewed over a million times and spread far across the internet, finding its way into many different contexts and taken up in various fields. It has received broad international coverage through traditional news media, design magazines, television, radio, popular science, exhibitions, awards, books, and research. It is still being discussed on blogs, websites and is still being reported and shared on social media. In many ways, the film has become a part of popular culture.