Social navimation: Engaging interfaces in social media

Social media are now an integrated part of culture and digitally mediated social activities. Screen-based devices now employ sophisticated graphics including visual movement on a variety of platforms. This paper explores how visually dynamic interfaces can enhance social media applications. A socio-cultural view on communication and interaction design is combined with a practice-based research approach incorporating design production with textual analysis. The term social navimation is introduced and applied in the analysis of multimodal interfaces. A set of semiotic resources are identified that should be of interest for the practice and theory of dynamic interfaces and interaction design.