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In recent years we have witnessed the emergence of a new category of consumer products that are a hybrid of tangible atoms and digital bits. We label this new breed of consumer products hybrid products.

These are products that are connected to online services, based around digital data (often from sensors), and that rely on digital networks to function. They are also realised via close construction through personal and desktop driven activity along side more elaborated fabrications such as Rapid Prototyping (RP) and Computer Aided Manufacturing (CAM). These new things present us with challenges and opportunities as designers, researchers and educators. They require us to revisit our existing practices and preferences as designers and consumers and to reconsider our expectations and perceptions of different design domains and their demarcations and interrelations.