;)
Claire is a PhD-fellow at AHO and part of the Centre for Service Innovation. Through her PhD-project she will explore the transition from brand strategy to customer experience to extract, identify and find means of experientially exemplifying the customers experience across multiple touch-points, to help support New Service Development teams when developing new services that successfully communicate the brand proposition. She is specifically interested in what constructs meaningful experiences in the third generation experience economy and the consequences for service brands of consumers shifting towards becoming both consumers and producers.
Claire gained her MA in Service Design from AHO in 2007 and has since then worked within graphic and service design, branding, concept development and copywriting in both the Norwegian high-street fashion industry and as a freelancer. She has been involved in several Oslo based social startups, and runs Prefall – an online fashion re-use marketplace.
Additive Designing|Exploring Service Design And The Third Generation Experience Economy
Services are becoming ever more present in our everyday lives and cultural lifestyles, enabling new practices and shaping new values. In the entanglement of people, experiences, interactions, products, technology and media that shape services, meaning is circulated, and culture formed... Read »
This paper expands existing service design and customer experience discourse by critically viewing service design through the lens of design as a cultural intermediary. Through a mixed methods approach, a triangulation of theoretical frameworks examines service design as a cultural intermediary, and what this might mean for this developing field... Read »
This paper expands existing service design and customer experience discourse by critically viewing service design through the lens of design as a cultural intermediary. Through a mixed methods approach, a triangulation of theoretical frameworks examines service design as a cultural intermediary, and what this might mean for this developing field... Read »