Wicked Strategies: Comparing Evolved Double Diamond and PPG’s Framework for strategy creation for Wicked Problems in Service Design

This article compares the Evolved Double Diamond model with PPG Industries’ framework for responding to wicked problems, as presented by Camillus (2008). Camillus argued that wicked problems often increase as an organisation faces constant change or unprecedented challenges. Indeed, the social complexity of wicked problems as well as technical difficulties make them difficult to manage. In addition, in the daily tasks performed by service designers, practitioners often make discoveries that require drastic change. These can occur in fields such as unemployment, health care, education, and other social services. Both models are used to create a strategy for the context of wicked problems: a new Evolved Double Diamond model that addresses especially wicked problems. It is good to look at models critically and understand their similarities and differences for possible future development of strategies.