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Mari Suoheimo

Associate professor



Mari Suoheimo is working as an associate professor of service design at the Oslo School of Architecture and Design. Her research concentrates on how to approach wicked problems in service design. Wicked problems are diverse and can range from sustainability to the use of technology. Suoheimo´s research interest is in the field of mobility and logistics, emerging technologies, public services, participatory design, design for policy, circular economy, design theories, decolonizing design and sustainability.

She is a Doctor of Service Design (2020), Master (2010) and Bachelor of Industrial Design (2008) -University of Lapland; Bachelor of Art Education (2015) – Centro Universitario Claretiano. Suoheimo has working experience in service, UX and product design, marketing and branding, e.g. in the development of the JEFFER.SON brand. At Grasp Ltd., she worked as a marketing analyst. At the Everest International School, she was an art teacher and the teaching language was English. In Brazil, Suoheimo also owned a micro-enterprise called Design District.

After returning to Finland from Brazil, Suoheimo began her doctoral studies in service design. Suoheimo graduated in three years and defended her thesis “Approaching Wicked Problems in Service Design” in 2020. During her studies she published eight peer-reviewed scientific publications. In 2018 Suoheimo received one-year grant from the Lapland Cultural Foundation for her thesis. She has worked as a service design researcher and project manager at the University of Lapland for both LUX research group and Co-Stars Service Design research group. Suoheimo has experience in research projects funded by EU (H2020, ESR, EAKR), Academy of Finland, Interreg Nord and Business Finland. Suoheimo has publications in the following journals: the Design Journal, Processes, the International Journal of Design Management and Professional Practice, and Revista Educação Gráfica.




Publications (12)

Book chapter

Historical Perspectives on Service Design and Technology

Currently, there are several ways of viewing and approaching service design. These differences can sometimes create confusion regarding what service design is and does as a field of practice and research. Against this backdrop, this chapter discusses the existing service design perspectives that can be employed when practising and researching service design... Read »


Service Design for Emerging Technologies Product Development: Bridging the Interdisciplinary Knowledge Gap

The productization of emerging technologies related to the Fourth Industrial Revolution (FIR) is now getting more attention across different industries. Compared to the previous industrial transformations that the world has seen which relied on mechanical innovations, the ongoing FIR is seeing software and data-driven products as the foundation... Read »

Conference paper

The First Diamond is Service Design and the Second is UX/Interaction Design: the Double Diamond Model and Team Roles in Making a Mobile Service Application Using Cross-Disciplinary Teamwork

The aim of this qualitative case study was to investigate how visual tools such as the double diamond (DD) model and persona cards can support the cross-disciplinary team members’ understanding of their roles in a digital service design process... Read »

Conference paper

Service Design and Digital Pedagogy: Managing the Creation of a Learning Space for the Energy, Real Estate, and Construction Fields

  • Suoheimo, Mari|Aejmelaeus, Monica|Stukolkina, Lada|Tohka, Antti|Koutonen, Ella-Mari

This paper will investigate how professionals from the energy, real estate, and construction fields can update their knowledge regarding energy transition using service design and digital pedagogy, recognizing that these people will be working full-time. The Uusimaa has an aim to be carbon neutral by 2030, and this will require a change from the old ways of producing energy to new ways... Read »


Scientific abstract: Elinikäinen oppiminen teknillisillä aloilla käyttäen palvelumuotoilua ja asiakaslähtöisyyttä näkökulmana alojen murroksessa [Lifelong learning in technical fields by using service design and customer centric perspective in the transition of fields]

Jatkuva oppiminen on tärkeää tekniikan aloilla. Ilmastonmuutos ja siihen liittyvät toimenpiteet ja uudet lait muuttavat tekniikan alojen työmahdollisuuksia ja koulutusta. Eri aloilla pyritään vähähiilisempään energiantuotantoon ja se on muuttanut alojen tuotantomuotoja. Uudelleen kouluttautuminen työn ohella on välttämätöntä työn pitämiseksi... Read »