About the project

HYBRID is to do with connected products and services. It is an exploratory project based at the Institute of Design at AHO.

Goals: To develop knowledge about the increasing connection between physical products and digital services. To explore products and research in this area and to build a platform for future projects that contribute to practice and research.

Central research questions:How can we assess and explore through design processes the potential for future product/service hybrids? What is the potential for creating a new research and development projects with IxD stakeholders in the area?

Analytical frames: Product, interaction and service design. Foresight

Methods:Workshop-based ideas generation and analysis leading to the proposal of new project areas and potential innovation.

Deliverables: Workshop report, new project areas, research project applications.