Conference paper

Designing for Brand Experience: How Service Design Operationalizes a Service Dominant Logic Approach to Branding

Filho, Mauricy|Clatworthy, Simon

Filho, M.Clatworthy, S. 2017. 'Designing for Brand Experience: How Service Design Operationalizes a Service Dominant Logic Approach to Branding'. In The 15th International Research Symposium on Service Excellence in Management Porto. 12.06.2017–15.10.2017.