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Josina Vink

Associate professor



Josina Vink is an Associate Professor in service design at AHO with expertise in health systems transformation. Josina teaches hands-on service design studio courses, tutors students completing their Masters diplomas and supervises PhD students in service design. They are also the research lead for the Center for Connected Care (C3), a long-term research collaboration with municipalities, hospitals and companies focused on catalysing health innovation in Norway.

Josina’s research explores how design can create profound and significant change in healthcare by reshaping social structures. They have published in journals such as: Design Studies, the Design Journal, and Journal of Service Management. Their areas of research interest include: service design, design theory, institutional theory, service system transformation, service ecosystems, aesthetic experience, service design methods and approaches, social structures, systems thinking, reflexivity and collectivity.

Josina has worked for ten years as a service and system designer in health and care, including at the Mayo Clinic Center for Innovation in the United States and the Center for Addiction and Mental Health in Canada. They have extensive experience leading and facilitating participatory system and service design processes in healthcare, government, non-profit and community settings. In their practice, they have developed new services, supported policy change, facilitated shifts in practices across sectors, and led social lab processes.

Josina completed their PhD on service ecosystem design at the Service Research Center (CTF) in Karlstad University, Sweden. During this time, they worked as an embedded design researcher in Experio Lab Sweden, a growing movement of service designers, healthcare professionals, patients and relatives focused on changing the culture of healthcare and catalyzing service innovation. They were a Fellow of the European Union’s Marie Curie Horizon 2020 program within the Service Design for Innovation Network (SDIN).

Josina has a Masters of Design in Strategic Foresight and Innovation from OCAD University in Toronto and a Bachelor of Business Administration, Minor in Dialogue, and Certificate in Sustainable Community Development from Simon Fraser University in Vancouver. In general, Josina is committed to maintaining a critical eye on service design and working toward an equitable, healthy future for all.


Centre for Connected Care (C3)|Reimagining service design in plurality: Towards cultural sensitivity|Shaping Social Structures|Spaces for designing healthcare|Tangible Service Design Artifacting in Public Health

Publications (5)

Conference paper

The Context of Addressing Power Dynamics in Design

To support transformative aims, scholars highlight a crucial need for increased attention to power dynamics in service design (SD). Current literature emphasizes the need for individual service designers to build reflexivity around power without much consideration for their surrounding context... Read »



Building Reflexivity Using Service Design Methods

The transformative potential of service design rests on its ability to enable people to intentionally shape institutionalized social structures. To avoid simply reproducing social structures unconsciously, people need reflexivity—an awareness of existing social structures. Scholars suggest that the use of service design methods can enhance people’s reflexivity... Read »



Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda

  • Vink, Josina|Koskela-Huotari, Kaisa|Tronvoll, Bård|Edvardsson, Bo|Wetter-Edman, Katarina

While service design has been highlighted as a promising approach for driving innovation, there are often struggles in realizing lasting change in practice. The issues with long-term implementation reveal a reductionist view of service design that ignores the institutional arrangements and other interdependencies that influence design efforts within multi-actor service systems... Read »