Exploring Service Design And The Third Generation Experience Economy

This paper expands existing service design and customer experience discourse by critically viewing service design through the lens of design as a cultural intermediary. Through a mixed methods approach, a triangulation of theoretical frameworks examines service design as a cultural intermediary, and what this might mean for this developing field... Read »

This paper expands existing service design and customer experience discourse by critically viewing service design through the lens of design as a cultural intermediary. Through a mixed methods approach, a triangulation of theoretical frameworks examines service design as a cultural intermediary, and what this might mean for this developing field... Read »