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Exploring Service Design And The Third Generation Experience Economy

People (2)

Dennington, Claire


Claire is a PhD-fellow at AHO and part of the Centre for Service Innovation. Through her PhD-project she will explore the transition from brand strategy to customer experience to extract, identify and find means of experientially exemplifying the customers experience across multiple touch-points, to help support New Service Development teams when developing new services that successfully communicate the brand proposition. She is specifically interested in what constructs meaningful experiences in the third generation experience economy and the consequences for service brands of consumers shifting towards becoming both consumers and producers.

Claire gained her MA in Service Design from AHO in 2007 and has since then worked within graphic and service design, branding, concept development and copywriting in both the Norwegian high-street fashion industry and as a freelancer. She has been involved in several Oslo based social startups, and runs Prefall – an online fashion re-use marketplace.

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Clatworthy, Simon


Simon is professor of interaction design at AHO and is responsible for the area of Service Design at the school.

Simon started working with interaction design using participatory design methods for the design of  control rooms in 1983. Since then his work has swung between research and professional consultancy. He built and led a successful multidisciplinary team at Telenor that developed future business concepts for mobile services and interactive TV. He has led a large Nordic ICT consultancy, run his own company and been in a dot.com start-up.

His research interests stem from his MBA in Design Management, and have very much focussed upon the role of design at the strategic and tactical levels of an organisation. His focus during the past years has been upon enabling organisations to create value from incorporating design into the innovation process. More recently he has started to focus upon how organisations should change such that they can better develop and support the delivery of memorable customer experiences. This bridges multiple disciplines from marketing, organisational design, change management and service design.

Simon is responsible for AHOs participation in the Centre for Service Innovation (CSI) and leads one of the major themes; Brand and Customer Experience.

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