Exploring service design implementation

The early design phases, often referred to as the “fuzzy front-end”, have been closely examined by scholars and have a tendency to dominate the content of service design handbooks. However, there has been less focus on the back-end of the development process, both in practice and in academia... Read »

The early design phases, often referred to as the “fuzzy front-end”, have been closely examined by scholars and have a tendency to dominate the content of service design handbooks. However, there has been less focus on the back-end of the development process, both in practice and in academia... Read »