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Sacred Services

People (3)

Matthews, Ted

Associate professor

Ted Matthews is a service designer and researcher at the center for design research.

He is the chair of service design at AHO. His professional and research areas of interest could be broadly framed by the design of experience-centric services. Experience-centric services refer to services that lift the experiential with a designed intentionality as a crafted, differentiating element of the service offering. However his research has honed in on the study of the sacred as a possible area to glean fruitful practices and concepts for the development of new approaches for the design of experience-centric services. In doing so his research draws from approaches, concepts and practice from socio-cultural domains to weave this together with service design practice.

Through a transdisciplinary, practice based, Research through Design approach, Ted has worked with professional projects from as diverse as professional football and tourism to financial services and telecommunications.

His PhD entitled ‘Exploring Sacred Service Design’ was recently submitted for final consideration.


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Clatworthy, Simon


Simon is professor of interaction design at AHO and is responsible for the area of Service Design at the school.

Simon started working with interaction design using participatory design methods for the design of  control rooms in 1983. Since then his work has swung between research and professional consultancy. He built and led a successful multidisciplinary team at Telenor that developed future business concepts for mobile services and interactive TV. He has led a large Nordic ICT consultancy, run his own company and been in a dot.com start-up.

His research interests stem from his MBA in Design Management, and have very much focussed upon the role of design at the strategic and tactical levels of an organisation. His focus during the past years has been upon enabling organisations to create value from incorporating design into the innovation process. More recently he has started to focus upon how organisations should change such that they can better develop and support the delivery of memorable customer experiences. This bridges multiple disciplines from marketing, organisational design, change management and service design.

Simon is responsible for AHOs participation in the Centre for Service Innovation (CSI) and leads one of the major themes; Brand and Customer Experience.

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