Judith Gloppen holds an MBA in Design Management from the University of Westminster, London and her business education from the Norwegian School of Management (BI). She learned the value of the strategic use of design in a holistic perspective while being responsible for the strategy and the development of the souvenir products for the Lillehammer Olympic Winter Games. As responsible for developing and implementing the design strategy for the successful service brand Flytoget in Oslo, she combined business strategy with the knowledge and approaches of designers. Before starting her PhD studies as part of the AT-ONE research project at AHO, she was a business advisor at the Norwegian Design Council. This is also her current position after a three-year leave of absence to work on her PhD. She served as an advisory council member of the Design Management Institute (DMI) 2003 – 2012.