2017
Book chapter
The role of service design leadership in creating added customer value
- Clatworthy, Simon|Gloppen, Judith|Fjuk, Annita
Judith Gloppen holds an MBA in Design Management from the University of Westminster, London and her business education from the Norwegian School of Management (BI). She learned the value of the strategic use of design in a holistic perspective while being responsible for the strategy and the development of the souvenir products for the Lillehammer Olympic Winter Games. As responsible for developing and implementing the design strategy for the successful service brand Flytoget in Oslo, she combined business strategy with the knowledge and approaches of designers. Before starting her PhD studies as part of the AT-ONE research project at AHO, she was a business advisor at the Norwegian Design Council. This is also her current position after a three-year leave of absence to work on her PhD. She served as an advisory council member of the Design Management Institute (DMI) 2003 – 2012.
AT-ONE|CSI (Centre for Service Innovation)|Service Design Leadership
There is a growing interest among scholars, practitioners and organizations as to how design may benefit management, particularly when this happens in a service context. In this exploratory qualitative study, I investigate such a multi-disciplinary intersection with the aim of better understanding how service design may be of value for leaders in service organizations on a strategic level... Read »
The service sector is now the dominant part of many western economies – and seems to be growing in importance. To differentiate their offerings, service providers need to be innovative to meet conscious and unconscious user needs... Read »