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CSI (Centre for Service Innovation)

People (6)

Clatworthy, Simon


Simon is professor of interaction design at AHO and is responsible for the area of Service Design at the school.

Simon started working with interaction design using participatory design methods for the design of  control rooms in 1983. Since then his work has swung between research and professional consultancy. He built and led a successful multidisciplinary team at Telenor that developed future business concepts for mobile services and interactive TV. He has led a large Nordic ICT consultancy, run his own company and been in a dot.com start-up.

His research interests stem from his MBA in Design Management, and have very much focussed upon the role of design at the strategic and tactical levels of an organisation. His focus during the past years has been upon enabling organisations to create value from incorporating design into the innovation process. More recently he has started to focus upon how organisations should change such that they can better develop and support the delivery of memorable customer experiences. This bridges multiple disciplines from marketing, organisational design, change management and service design.

Simon is responsible for AHOs participation in the Centre for Service Innovation (CSI) and leads one of the major themes; Brand and Customer Experience.

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Gloppen, Judith


Judith Gloppen holds an MBA in Design Management from the University of Westminster, London and her business education from the Norwegian School of Management (BI). She learned the value of the strategic use of design in a holistic perspective while being responsible for the strategy and the development of the souvenir products for the Lillehammer Olympic Winter Games. As responsible for developing and implementing the design strategy for the successful service brand Flytoget in Oslo, she combined business strategy with the knowledge and approaches of designers. Before starting her PhD studies as part of the AT-ONE research project at AHO, she was a business advisor at the Norwegian Design Council. This is also her current position after a three-year leave of absence to work on her PhD. She served as an advisory council member of the Design Management Institute (DMI) 2003 – 2012.

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Morrison, Andrew


Andrew Morrison is Director of the Centre for Design Research at the Oslo School of Architecture and Design (AHO) in Norway and Professor of Interdisciplinary Design at the Institute of Design (IDE). As co-ordinator of research, Andrew takes part in and leads a range of design research projects. These cover Communication Design, dynamic interfaces and social media; RFID, mediation and activity; Service Design and innovation in leadership; electronic arts installation; narrative and mobile media; practice-based research/research by design; online research mediation and design research methods. Andrew also focuses on design writing, fiction and criticism.

He has been central to the ongoing redesign and teaching of the PhD school at AHO. He has supervised a dozen PhD students at AHO and others at the University of Oslo in design, media and education. Andrew is a member of the Research Committee and the Board of AHO. He was paper co-chair for Nordes 09, Engaging Artifacts, 3rd Nordic Design Research Conference (www.nordes.org) and been a board member of the Design research Society. He has published widely in journals, books and online and has a special research interest in online research mediation. He has edited and co-edited several collections of papers and chapters related to design and new media.

Formerly Andrew was an Associate Professor at the University of Oslo at the interdisciplinary research centre InterMedia where he led the Communication Design Group

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Matthews, Ted

Associate professor

Ted Matthews is a service designer and researcher at the center for design research.

He is the chair of service design at AHO. His professional and research areas of interest could be broadly framed by the design of experience-centric services. Experience-centric services refer to services that lift the experiential with a designed intentionality as a crafted, differentiating element of the service offering. However his research has honed in on the study of the sacred as a possible area to glean fruitful practices and concepts for the development of new approaches for the design of experience-centric services. In doing so his research draws from approaches, concepts and practice from socio-cultural domains to weave this together with service design practice.

Through a transdisciplinary, practice based, Research through Design approach, Ted has worked with professional projects from as diverse as professional football and tourism to financial services and telecommunications.

His PhD entitled ‘Exploring Sacred Service Design’ was recently submitted for final consideration.


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Filho, Mauricy


Mauricy  Filho is a Service Design PhD Fellow at the Oslo School of Architecture and Design (AHO) developing a research on the role of brand experience for businesses. He has a M.Sc. in Business from UFPE (Pernambuco Federal University – Brazil) where he developed a research on the role of the elements of the marketing mix in communicating the brand identity; and a B.A. in Design from the same institution. His interest in the business related fields cames from early studies in Economic Science, also at UFPE.

His research aims to develop tools to help corporations understand their brand as customer experience proposition, and communicate these propositions to the New Service Development teams so they can, through design, translate the immaterial brand values into tangible (branded) service experiences.

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Troye, Rachel


Rachel Troye is Head of the Institute of Design at AHO as of January 2012. She is also Pro-Rector with responsibility for branding and communication for AHO. She is professor and teaches visual communication, brand identity design and design management at AHO as well as other design schools in Norway. She has also been in charge of several interdisciplinary projects across the school such as AHO WORKS, which exhibits all the students’ work.

In her 20 years of professional practice as a graphic designer in Switzerland and Norway Rachel Troye has taken part in and had responsibility for a broad range of clients and projects. These have ranged from big international corporations like BMW Worldwide, ABB, and The Airport Express Train in Norway to varied cultural projects and NGOs.

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